The focus for 2018 is User-Centred Design and how new technologies are going to change the way we design for these new modes of interaction.

More and more companies are looking at new technologies to have a better interaction with their customers: Virtual Reality, Artificial Intelligence, Augmented Reality, Connected cars and homes, voice first or multi modal.

The challenge is not just understanding these different interfaces and touchpoints, but adopting this mindset into our organization, leveraging the rapidly evolving advancements in the field and deciding when it makes sense to invest in them. How and when do we incorporate these technologies into our designs?